It's marketing for architecture firms, done right.


Say hello to Vanity Projects, the marketing consultancy for architects. When you partner with us, you get all the marketing capabilities your practice needs without the time sink of figuring it out on your own.
How we can helpBook my first strategy session

Get help from an architectural marketing consultant.


A plan for your firm's future

Our service is for architects who believe: That their work should speak for itself. That marketing should be authentic and organic. That less is more, and quality matters more than quantity. That your ideas have value. That being recognised for your work is nice, but having an impact in people's lives is the reason you get up in the morning.
If that sounds like you, then we're going to do amazing things together.
How we'll help your firm
1h Marketing Strategy session with us each month. We'll go over the big picture, and the nuts and bolts, then work up a plan of attack.
Your firm isn't like the other 5000 in your city. We'll make sure that you're positioned as the only choice for your potential clients.
Chances are that you're doing all of your marketing, whether that's Instagram or getting published, the slowest way possible. We'll cut out the FOMO tactics, the trends, the fads and distill your processes down to something simple, quick and effective.
We'll tell you if there's something in your teeth. We'll point out if your baby is ugly. Basically, we'll give you an honest outsider's perspective on where your firm sits and what you need to do better.
We're with you for the long haul: As you grow, finish new projects, and take on bigger challenges, we continue to support your firm and get people excited all over again.
Investment
$250
per month
  • One private session each month tailored to your firm.
  • Carefully and concisely stated recommendations with proven next steps.
  • Get a clear picture of where your firm is now, where it should be, and how to get there.
Book now
Dave Sharp

Dave Sharp

Director, M.Arch
Dave spent six years working on residential projects in Australia and public projects in Japan. He contributes to the architectural media through blogging, speaking and podcasting.

Camilla Eustance

Copywriter
Camilla is a freelancer writer and illustrator. She is an expert on english literature and art history, and her writing has recently been featured in Broadsheet, Urban Walkabout and Forbes.

Kate Lee

Account Manager
Kate is an experienced social media marketer and advertiser. Kate works remotely from Moscow, where she has helped Google, Sotheby's and a number of tech startups.
Book my first strategy session

A little bit more about the way we work, what you can expect, and what the process looks like

How would you describe the ideal Vanity Projects client?

The ideal client…
  • Runs a small (1-30 person), privately held architecture or interior design firm that sells expertise.
  • Works directly with us as the decision maker and not through another staff member.
  • Is willing to be engaged from the very beginning, listening and reading with intense focus, and then jumping into implementation with gusto. We're here to help, but we don’t do “needy” or “helpless” very well.
  • Has no hesitation about our fee against the background of the possible impact on their firm. They do so because they know, subconsciously or otherwise, that not hiring us will be much more expensive than doing so.
  • Is open to a different perspective, though likely testing each piece of advice rather than accepting it blindly.

The vast majority of our clients are ideal clients, and we are very grateful for them. They are smart, funny, hard-working, and really care. They have enabled us to build a thought-leading architectural consulting practice, and there is no feeling quite like being part of lasting change on their behalf.

What size are the firms that you work with?

We have performed most paid services for firms with 1-30 people. Our entire consulting practice is built on knowing the differences between firms of different sizes. If you have only two employees, we can help you at the current stage and tell you what is coming next. If you have 30 people, we know your unique issues too.

Speaking of expectations, can you explain further what mine should be?

Our work is not a panacea. What clients appreciate the most, though, is an outside perspective on how they are really doing (without pulling any punches), or how to accomplish something without reinventing the wheel. They realise that change is still dependent on them, but they want to be pointed in the right direction based on what has been successful for other firms. We will never know as much about your firm as you do, but we will likely know more about your firm than any other consultant that you work with.

Sometimes we picture this as you standing in a thick fog, not even knowing all the options, much less which one might make the most sense. Because this is familiar ground, we’ll walk towards you, grab your hand, and safely lead you out into a place where you can see.

In a consulting relationship, will we have a regularly scheduled call?

Our approach is to meet with you at a repeating monthly interval. Each session will deal with either an assessment of your situation, a particular issue or recommendation, a review of changes you have implemented or answers to questions around marketing or implementation.

If I sign up as a client and decide that I want more assistance with execution beyond your consultation service, how do we continue to work together?

We offer paid services to help our clients fills the gaps in their skillset or to save time. These include social media management, copywriting/ghostwriting, and paid ads. More bespoke services are available on request.

What are the typical deliverables in a working relationship?

Our main deliverable is insightful analysis and transformative advice. The focus is not on long reports or even reports at all, and in fact our recommendations are short, concise, and only in outline form. We can then expand and discuss nuts and bolts where that would be helpful.

Book my first strategy session
We try to get our projects out there, but we're busy running our studio. We were so impressed with the amount of attention Vanity Projects helped us generate. We could have never done that on our own.
Lauren Li
Director, Sisalla

Speak to a marketing consultant who 'gets' what makes architecture unique.

Your initial strategy session will be 60 minutes long. This is where we really begin working to figure out exactly what you need, and how to make it happen. At that point if you see the value in working together, great. We’ll talk and see if we're able to take you on as an ongoing client.


Book my first strategy session